Wish: the app that revolutionized eCommerce
Founded in 2010 by Peter Szulczewski and Danny Zhang, Wish is an eCommerce app with over 100 million monthly active users worldwide.
Having become famous for the originality of its products and the wide variety of its catalog, Wish was born from the desire to make available to consumers what they want at affordable prices.
The influencer marketing campaign activated for Wish
“Working with influencers is a focal part of our marketing strategy in Italy. We are very happy to work with CreationDose and look forward to seeing the added value they will bring to our creative strategy. ”
This is the position of Anna Xotta, Wish Senior Community Manager, when commenting on the launch of the planned campaign.
The influencer marketing strategy we have activated entails the involvement of top creators and influencers on Instagram and TikTok.
The set goal is to talk about user experience within the platform, informing about new ways of purchasing and collecting products.
As maintained by Federico Tudisco, Client Partner in CreationDose:
“We are delighted to have been chosen by a leader in the online shopping industry like Wish. Integrating influencer marketing activities within the communication campaigns of brands and agencies is today a fundamental strategy to reach Generation Z and Millennials and to implement communication in line with market demands “.
In CreationDose we are in fact involved in creating and developing innovative technologies and effective strategies to enhance the influencer marketing activities of brands and agencies.
Thanks to the Talent and Creator community on Vidoser, we actively involve Millennials and Generation Z in the creation of photos and videos with different formats for each social network.