Talkwalker has analyzed social media trends for a successful marketing strategy in 2020. Three categories have been identified, and it all seems very familiar to us at Vidoser.
A single line that connects Tik Tok and video content, augmented reality and artificial intelligence, generation Z and user-generated content.
This scenario seems to be pointing to us. That’s right, apparently Vidoser combines all the trends: the influencer marketing platform through which entire Generation Z communities talk about brands by creating and posting short videos on their Instagram, Tik Tok and Twitch profiles.
Category No. 1: Tik Tok, social media to the rescue
New platforms manipulate the media landscape, and marketers must adapt to changes in popularity. Do new social channels like Tik Tok offer a higher return and a more suitable audience? That’s what marketers will have to understand next year.
According to the analysis conducted by Talkwalker and Hubspot, looking at the trends of 2019, 0.01% of the mentions concerned the growing importance of the new social media platforms. For 2020, however, that figure is already at 0.27%. A fundamental change of direction is the fact that people no longer look for large communities to do social marketing, but for relevant ones. Less noise, but a more genuine and target-oriented engagement with the brand.
Regarding Tik Tok, therefore, a world still unknown or almost unknown, some big brands such as Nike, Sony and Pepsi are using it to build their communities, aligning with new influencers and “common” users to create relevant contents and a dedicated following of the brand.
Involving users in campaigns on social channels is a risk, but one that in the long run pays off – and very well too. For marketers, this means becoming machines that churn out tailor-made content. Where direct sales do not operate, in fact, there are important mechanisms of branding, engagement and lead generation based on personalization.
“In short, people want to spend time with individuals like them, with a shared interest, rather than with a general audience where conversations have subsided into a grudging incivility.”
– Chris Penn, Trust Insights Co-Founder and Chief Innovator.
Category No. 2: AR AND AI Together For Greater Involvement
Augmented reality and virtual reality, that can also amplify user experiences through a gamification system, have been given increasing attention by marketers – with the specific aim of achieving greater involvement.
Looking at trend-related conversations in 2020, VR and AR obtained a percentage of mentions respectively 8.6 and 7.03 times higher compared to 2019 – and this was mainly due to the rise of 5G.
Brands such as Coca-Cola are integrating augmented reality into every aspect of their digital transformation, aimed above all at the generation that “does not perceive the boundary” between the online and offline world and between actual and augmented reality. ” If AR helps improve the user experience in store, VR is essential in order to improve it online.
At the same time, AI is becoming increasingly popular. Technology helps to maximize results and speed up marketing efforts, to manage data effectively and improve customer experience. Quite simply, in a world oriented towards video and images and dominated by Instagram and Tik Tok, image analytics applied to social listening will reveal not only how customers talk about the brand, but also how they use it.
“Thanks to deep learning and the enormous amount of data available to learn from, data-driven decision-making processes will become even more important for the success of Social Media Marketing, and even more powerful targeting, down to the deepest level of micro-consumer segmentation. “
– Tiankai Feng, Global Voice of Consumer Analytics, adidas AG
Category No. 3: The New Generation Of Marketing And Video Content
84% of Millennials say they don’t trust traditional advertising. And considering that this is a generation with significant spending power, new innovative technologies will be needed in order to revitalize marketing strategies.
Millennials and Generation Z are incredibly handy with technology and require innovation, creativity, personalization, brand purpose and transparency. So, if we want to stimulate involvement and find new ways to reach customers in 2020, we must keep in mind what these generations want, and fulfill their wishes.
Consumers need change, and consequently the way of advertising changes. There is more and more competition in platforms’ newsfeed, and the way to capture consumers’ attention is to find new positions on social networks and improve their experience.
The trending platforms for this generation favor videos that are a few second long and in the vertical format. In the social media space, video and live streaming content continues to dominate, and more and more brands are choosing video to customize services to suit their audiences and communities.
“The future is in the hands of those who will be able to create content oriented to the various communities capable of bringing practical value and of stimulating conversations. The video will play a fundamental role in this transition, and yet also in other media it will be necessary to take note of the importance of creating content capable of generating involvement! “
– Dan Willis, Consultant Speaker, Millennial Motivator
So … why Vidoser?
Take a quick look back at all the trends mentioned above. Done? Good. Now imagine grouping them in a single platform that allows you to utilize them all at the same time: the result is Vidoser.
With Vidoser, entire communities of Millennials and Generation Z give full rein to their creativity by creating short video contents and sharing them on their Instagram, Tik Tok and Twitch profiles, talking about brands and stimulating their followers’ engagement around them.
Creators are kept constantly active by a gamification system inside the app itself, with which they have fun and use graphics and augmented reality mechanisms that make each campaign different from the other.
The trends of 2020 therefore will be a breeze for those who have already thought of everything.
A joke? No, Vidoser.